Persona fans with a sweet tooth are in luck, as the franchise is teaming up with bakery Beard Papa's to celebrate the 30th anniversary of the JRPG series in September. Though the company is a Japanese brand, it has numerous locations in the United States, which will be participating in the Persona collaboration.
Sega and Atlus opened a website at the end of 2025 to celebrate the momentous occasion for the Persona series, with new reveals expected regularly throughout 2026. Since then, the Persona franchise has been rolling out all kinds of collaborations, events, and new releases both in Japan and beyond. With a few months left to go before the end of the year, it looks like Persona fans still have more to look forward to.
The Persona series is getting a special 30th anniversary release on December 11 to round out its year of celebrations.
Now, a new collab between Japanese bakery Beard Papa's and Persona has been revealed. From September 2 through October 4, Beard Papa's locations will be offering Persona-themed cream puffs, collectibles, merchandise, and more. The biggest draw will likely be the cream puffs themselves, with the chain offering three unique creations themed...
