In the modern gaming industry, putting out games that perform isn't enough to keep your doors open. We've seen it time and again with studio dissolutions, layoffs, and corporate closures left and right. Now, what happens if you used to make money but have fallen off in recent years? If the right people own you, you might just get fused with your competitors.
Reported by Bloomberg, the Public Investment Fund of Saudi Arabia, current majority owners of both EA, the company behind Battlefield, Madden, and Dead Space, and Savvy Games, owners of Pokémon Go and various Esports groups, is considering merging the two companies into one supergroup.
The Corporate Gaming Climate
The merger is currently on hold due to Savvy Games' own acquisition of the company Moontoon, a $6 billion deal that would give them ownership of the MOBA Mobile Legends: Bang Bang. While not as popular in the west, Mobile Legends is one of the most profitable mobile games on the planet, giving Savvy Games major sway in that subset of the industry.
This merger is a major step in the Public Investment Fund's goal to get a foot in the door of the larger gaming industry, a slow...
