XBOX's physical future has been a major toss-up over the last few years, with the company pivoting hard into cloud gaming as radio silence lingered on the next generation of XBOX machines.
XBOX has been on a steady decline both in the minds of gamers and in the financial sector, allowing its iconography and even its existence as a competitor to Sony's PlayStation to slowly dwindle. As such, Microsoft needs the next generation of Xbox to be a major financial win, and is seemingly primed to put that price directly on consumers.
The new Xbox Helix console, in a report from Fortune, is currently internally priced within a whopping $1,200 to $1,800 price range, making it the most expensive gaming console on launch by far when it drops in the holidays of 2028. A hard ask from Xbox, especially with the gaming public's already shaken view of the company.
One Giant Leap for XBOX
Led by Asha Sharma, the newest CEO after Phil Spencer's departure, XBOX is making a concerted effort to earn back both investor and player trust via brutal honesty, acknowledging the failures of the past few years without sugarcoating how bad they've been. As such, Xbox's...
