Valve's casual approach to announcing and marketing its upcoming hero shooter Deadlock has been humorous. First, Valve didn't officially acknowledge the game's existence until over 50,000 players were actively playing it. Then, the studio 'unveiled' the game but without any fanfare. Now, a fellow developer has pointed out an interesting omission from the game's Steam page.
Deadlock's store page is bare, containing only a short video of one of the game's environments with music in the background. A developer publishing their game on Steam has pointed out that the lack of screenshots on Deadlock's page is violating Valve's publishing rules.
"Screenshots are displayed on your store page, and on other pages where your game may be featured such as the Steam homepage. You must provide at least 5 screenshots of your product," reads the 'Screenshots' section of Steam's partner documentation.
As the developer of the upcoming action-horror game B.C Piezophile so eloquently and sarcastically put it, "I am not laughing and this is not a joke. Valve Software is actively violating [its] own rules. Store page submissions require a minimum of 5 screenshots. Review process has been intentionally bypassed. I am not laughing."
Has Valve knowingly bypassed the company's...
