Electronic Arts' September 17th Investor Day presentation largely showcased the appeal of artificial intelligence technology within the company's projects.
AI is being sold not only as a tool for upcoming experiences but also as a piece of untapped value they intend to capitalize on.
Imagine using AI to create a custom map in a shooter like XDefiant or having custom NPC responses to user-prompted dialogue in Mass Effect. While this is all very experimental, EA has a clear plan to use this technology to improve consumer experiences.
For many, this new fabled technology indicates what's to come, and for others, it’s a glaring red flag threatening to take humanity out of the art form of video games.
Regardless, here are all the innovations EA has just announced and what we, as players, should expect.
EA's Plans For Generative AI
At the beginning of this presentation on AI, speaker Mihir Vaidya tells us to remember the invention of niche video entertainment on the internet, such as YouTube, which evolved into a massively successful industry. We are then told that AI technology could similarly unlock a whole new consumer market.
While it may be hard to swallow, EA CEO Andrew...
