Krafton CEO Changhan Kim says that he doesn't think Hi-Fi Rush 2 will be profitable for the company, but in a refreshing and surprising change of tone from regular corporate CEOs, he says that's not a problem.
Speaking to Game Developer, Kim says that Hi-Fi Rush 2 potentially not being profitable is "part of our attempt", and that Krafton has to keep trying to make games "in the spirit of challenge-taking".
He describes Hi-Fi Rush developer Tango Gameworks as "creative", saying that the studio wants "to try something new" and that Krafton wants "to do more of that". Kim says developing games is about taking risks, but that having more project lineups "mitigate[s] risk, because one of them might work out".
Kim goes on to say that while he doesn't know how much Hi-Fi Rush made for Microsoft (even though Aaron Greenberg described it as a "break out hit"), "the IP itself was very fresh", featuring "new types of gameplay".
For Kim, it sounds like that's the more important element here; that Hi-Fi Rush was "not a game a lot of studios were making". He says Krafton shouldn't be aiming to deliver what Game Developer refers to...
