Material and the diegetic real come into interesting conversations throughout Paper Jam, but that is the reach of the game's ambition. As with many Nintendo games of the last few years, its gameplay elements are immaculately designed but risk nothing.
[Y]et the most frustrating thing about Heroes is that the problem it addresses doesn't even need to be solved. Zelda's solitariness isn't lonely. It's directly in line with the tradition of the epic (if somewhat scaled back for our postmodern skepticism of metanarrative).
The defining characteristic of Yoshi's Woolly World—teed off by that alliteration in the title—is its aesthetic: yarn and glue. That woolliness bridges the gap between stereotyped gifts from grandma and the twee squeak most every Etsy storefront seems to be trying to wring out of you. This game is bright, soft, fuzzy, and unabashedly so.
As I argued before, I think it's still likely that Nintendo will profit from the intellectual labor players invest in Maker, and that we'll see the fruits of the community's work in the next Mario game. That said, Nintendo isn't Facebook. Maybe it's better to think about it in terms of participation and collaboration than the work of the many in thrall to the few.