The Starks are dead, both as a concept and a narrative arc. Throughout the early seasons and books, they served as the "good guys," allowing readers to pin their traditional fantasy hopes on a happy ending where everyone gets what they deserve. Their graphic and seemingly untimely deaths were a message from George R. R. Martin, spelled out in blood: this is not that kind of story. Either Telltale didn't get the message, or they're choosing to go over it again in case the mutilated corpses of everyone's favorite HBO actors didn't do the job.
Telltale can and has done great things for the Game of Thrones fiction. But scope is what propelled this fictional world into the cultural phenomenon it it is today. If the games hope to be considered worthy additions to the phenomenon, they'll need to take advantage of that vast world, and all its opportunities for original storytelling. While also remembering that we'd like to see a bit more than the bottom of a Whitehill's shoe.