Last week, publisher Electronic Arts mentioned that BioWare's latest game, Dragon Age: The Veilguard, missed sales projections by a whopping 50%. Was the game's lackluster performance due to a bad story? Outdated gameplay mechanics? Apparently, it was because it wasn't a live service game.
This was something mentioned by EA CEO Andrew Wilson in the publisher's latest quarterly earnings report.
EA CEO Thinks Dragon Age: The Veilguard Would Have Fared Better Commercially If It Was Live Service
In the earnings report, Wilson mentioned, "Dragon Age had a high-quality launch and was well reviewed by critics and those who played. However, it did not resonate with a broad enough audience in this highly competitive market."
Wilson explains his reasoning by talking about the "blockbuster storytelling strategy."
"Our blockbuster storytelling strategy is built on three strategic objectives: first, create an authentic story experience for the core audience; second, build innovative groundbreaking features; and third, emphasize high-quality launches across both PC and console." Wilson shares.
Adding to that, "In order to break out beyond the core audience, games need to directly connect to the evolving demand of players who increasingly seek shared world features and deeper engagement alongside high-quality...