Microsoft CEO Satya Nadella recently gave a statement on the Xbox developer potentially utilizing generative AI in games, suggesting the studio is heavily considering the approach. AI has been a hot-button issue within the gaming world, with many arguing both for and against the use of AI-generated assets and art within games. While artificial intelligence has long been a staple in video games for the purpose of "computer-controlled" characters, the use of AI art has seen significant backlash throughout several games and franchises. Microsoft, however, may be looking to further pursue AI within its game library.
As one of the figureheads in modern gaming, Microsoft has not shied away from AI as a new technology the studio could utilize with its Xbox brand. Microsoft has frequently tested AI assistant features within Xbox including the "Virtual Support Agent" chatbot for its customer support services, which was rolled out in late 2024 for Xbox insiders. Microsoft even recently introduced "Muse" as its newest foray into artificial intelligence, an AI-powered development tool developed in collaboration with Ninja Theory. Now, Microsoft's CEO sees Muse as a major part of the developer's future.
Xbox publishes research findings with Generative AI which...
