The introduction of generative artificial intelligence (AI) into the technological landscape has implications, but Take-Two's chief executive officer Strauss Zelnick doesn't believe that gaming will be greatly affected by the technology.
His rationale is simple - every successful game has brought something new to the table, and artificial intelligence is incapable of creating anything new or unique.
Zelnick touched upon this topic in an interview with Carolyn Dailey for her book The Creative Entrepreneur (thanks, GamesRadar+), saying, "I'm not worried about AI creating hits, because it's built on data that already exists. It's backward-looking. Big hits are forward-looking and, therefore, need to be created out of thin air. Being the most creative means not just thinking outside the box; it means there is no box."
Zelnick, atop his mountain of shark cards and GTA+ subscriptions, is correct. It feels as if people have become so disconnected from the creative process that they've forgotten that great games are born from the collective creativity of a team of developers. You can't generate a unique identity from a data set. A future where you can generate an exact clone of a popular game could be on the horizon, but we...
