In recent years, we've seen an undeniable shift away from physical game releases, as the industry pushes for a digital-only future. Even the 2023 Game of the Year winner, Baldur's Gate 3, didn't get a physical release until long after launch, showing that this isn't always a guarantee.
Similarly, Black Myth: Wukong didn't release physically until after its digital launch. However, according to its physical publisher, PM Studios, it's a good thing that it did, because this release has performed incredibly well.
This comes from PM Studios CEO Mike Yum, who spoke with our own Eric Switzer at LVL UP Expo in Las Vegas.
"I wish I could reveal the number, but those guys are very private and I respect that. But it’s shown me and all the distributors and partners and retailers out there that it’s very healthy still," he says.
"I got a lot of calls like during Christmas and after the New Year’s thanking me and saying that it saved their business."
He continues, highlighting the importance of physical releases in many regions. "It was a huge hit in certain countries like Spain and Italy and I didn't know why. In places where they still don't...
