It seems like whatever Rockstar Games touches turns into gold. Even when the studio announced the unfortunate delay of Grand Theft Auto 6, it managed to bring back the hype a few days later with the release of Trailer No. 2.
That trailer quickly became the "biggest video launch of all-time," after it amassed over half a billion views in one day, sending fans into a frenzy ripe with theories and speculation. Before that, the hype was on Discord, a platform that Rockstar hadn't touched until very recently. Now, that Midas touch has extended to Rockstar's latest venture, TikTok.
But there are things video games still can’t do.
Roughly one day ago, Rockstar made a TikTok account, then uploaded the GTA 6 Trailer No. 2 in full to the platform. In the time since then, the trailer has amassed 2,000,000 views and counting, plus an additional 380,000-plus likes and over 42,000 comments.
Of course, those numbers pale in comparison to the YouTube release, but it's hard to imagine another video game generating such numbers on a new platform in such a short amount of time.
What's more, the Rockstar Games account has also seen similar success. As of...