The average age of most Nintendo players is significantly higher than fans may have previously realized, a brand-new survey released by GEM Partners reveals. The survey also showcased that there is a surprising gender split for certain games, including Animal Crossing. While many may have assumed that Nintendo is a family-friendly, child-oriented business first and foremost, it would appear it has more adult fans than first thought.
The GEM Partners survey, which was published by the Japanese business publication Nikkei, explored the average ages of players for all games, including several popular Nintendo franchises. It surveyed 180,000 players across Japan who were aged 15 to 69 years old. Naturally, it focused on some of Nintendo's most iconic franchises, ranging from The Legend of Zelda and Super Mario series to more specific titles like Animal Crossing and Splatoon.
Interestingly, of the six Nintendo franchises that were included in the survey, five of them had an average player age of 30 or above. The only one that didn't - which was Splatoon - had an average player age of 27. That's a lot more than the far younger perceived player age that Nintendo currently caters to. This surprising Nintendo...
