If Pete Hines had his way, Prey would not have been Prey. Arkane Studios' 2017 science-fiction shooter sim was barely related to 2006's FPS from the now-defunct Human Head Studios, which was slated to receive a cool-looking sequel, but the project was unceremoniously canceled a few years after the Prey IP's rights transferred over to Bethesda Softworks.
In other words, Bethesda's own unique spin on Prey faced an incredibly uphill marketing battle. Fans of the original game, understandably upset that its sequel had been canned, were in an uproar over the fact that a name they'd come to love was strapped to a game that looked almost nothing like it. Everybody was too busy trying to explain why Prey (2017) took the same name as Prey (2006), but wasn't really like that all, but also was, sort of, and also not, and... well, Bethesda's former Senior Vice President of Global Marketing and Communications thought the whole thing was absurd.
"I definitely pissed some people off internally over that because I fought so hard against using that name," Pete Hines reveals in an interview with DBLTAP. (Thanks for the spot on this one, GameSpot.) "I'm the head...
