Japan's Computer Entertainment Supplier's Association (CESA)—organiser of the Tokyo Game Show—recently surveyed over 54 Japanese studios about the use of artificial intelligence in game development, with the findings published in CESA's "2025 Video Game Industry Report."
Only members of CESA were surveyed, which includes massive brands like Sega and Capcom.
As reported by The Nikkei (translated by Automaton), approximately 51 per cent of the companies surveyed report using artificial intelligence in game development.
The use of AI varies, with the most common use case being the generation of visual assets. Some studios are even trying to create engines and development tools with the help of AI.
In the past, Professor Layton developer Level-5 has been open about the use of AI in development. Level-5 president and chief executive Akihiro Hino said, "about 80–90 per cent of code is written by AI" and having an eye for aesthetics is now more important than ever for developers.
Sega recently announced an internal "Generative AI Committee," a group tasked with integrating AI into workflow processes to increase efficiency. According to Sega, generated assets are used for internal testing purposes.
Not every Japanese studio has embraced AI. The ever-litigious Nintendo is wary...
