South Korean video game publisher Krafton is best known for being behind PUBG: Battlegrounds and, more recently, Dead Space's spiritual successor, The Callisto Protocol.
Starting today, however, they're going to be known for something else: becoming an AI-first company.
The company has announced a "complete reorganization" of its operational development system, with AI front and center. The goal, which is filled with buzzwords, is to, and I promise I'm paraphrasing here, transform how Krafton works with agentic AI-based automation while also enhancing employee growth and corporate competitiveness.
“Starting today, Krafton will automate work centered on Agentic AI and fully implement an AI-centered management system where members focus on creative activities and complex problem solving," said Krafton CEO Kim Chang-han. "We will leap forward as a company that promotes the growth of members and expands the organization’s areas of challenge through AI.”
To achieve this goal, Krafton will invest nearly KRW 100 billion (just under $70 million) to build a new GPU cluster that will serve as the foundation for implementing agentic AI. Krafton plans to complete its AI platform by the second half of 2026, allowing it to establish a company-wide infrastructure backed by AI. We're...
