Ubisoft Comments on AI, Assassin's Creed Sales, and More

Ubisoft Comments on AI, Assassin's Creed Sales, and More

From Game Rant (Written by LB Beistad) on | OpenCritic

Ubisoft recently had its annual earnings call, and CEO Yves Guillemot and other company spokespeople had a lot of interesting things to say regarding the Assassin's Creed franchise, the use of generative AI in game development, and future game releases. The past few years have been rocky for Ubisoft, but Assassin's Creed Shadows appears to be a highlight for the company, while the embrace of generative AI may cause some controversy.

The wait leading up to Ubisoft's earnings call was filled with drama, as last week the company canceled the report mere minutes before it was originally set to take place. There were plenty of theories as to what caused the cancellation, with some of the most popular being that Ubisoft had either been sold or parted ways with investor and partner Tencent. However, that isn't the case, and Ubisoft's reasoning for pushing the earnings call back by six days was simply because the company hired new auditors over the summer. While that development turned out to be anticlimactic, there were still plenty of fascinating details shared throughout the earnings call.

Ubisoft officially announces that its new subsidiary is hiring the CEO's son to serve as Co-CEO of the new...

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