GameStop is facing online backlash for seemingly criticizing Amazon's Tomb Raider TV series. The retailer questioned Sophie Turner’s suitability for the role of Lara Croft, prompting widespread mockery from social media users who began dunking on GameStop for weighing in on the casting at all.
After two years of development difficulties, Amazon confirmed it was proceeding with its live-action Tomb Raider TV series in September 2025, with Game of Thrones star Sophie Turner in the leading role. In mid-January 2026, Amazon MGM Studios shared the first look at Turner as Lara Croft, featuring the 29-year-old actress in the iconic teal top associated with the character.
Tomb Raider fans looking to prepare for Legacy of Atlantis, the 2026 remake of the original game, can do so by unlocking a classic Lara look early.
On January 15, the official GameStop Twitter account retweeted the first photo of Sophie Turner as Lara Croft, declaring, "this is not Lara Croft." The post prompted widespread backlash from social media users, with many questioning why the company chose to comment at all. "Silence, brand" reads one highly shared response from Twitter user Infinitethird, with hundreds of others echoing a similar sentiment.
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