PlayStation is always queuing up new controller designs, and the latest drop features one of the most exclusive options yet. This time, it's thanks to the involvement of K-pop star Kim Chaewon, the leader of girl group LE SSERAFIM, who has suddenly appeared as the mascot of PlayStation's newest promotions in Asia.
As announced on the official PlayStation Blog, the newest PlayStation Asia social campaign offers a chance to "win DualSense wireless controllers signed by KIM CHAEWON," and a playstationasia Instagram post provides instructions on how to enter. Winners will also receive new PlayStation merch in collaboration with Wiggle Wiggle, a "cult casual lifestyle brand from South Korea."
The new PlayStation campaign is targeted at Southeast Asia, but the controller giveaway may be open worldwide. While the Instagram post notes that the giveaway is subject to terms and conditions, it doesn't mention region specificity, and the blog post simply clarifies that the Wiggle Wiggle merchandise will only be released in certain countries.
If you're not familiar with the K-pop scene, LE SSERAFIM is currently one of the most popular groups. They're also no strangers to creative marketing, releasing their last single album in a package designed to look like...
