Grand Theft Auto 6's November 19 release is the date everyone is looking forward to, but we now have confirmation that GTA 6 fans should start paying attention before then. Parent company Take-Two Interactive has dropped several interesting bits of information during an earnings call today, and one suggests that GTA 6 will be hitting its stride soon.
On X, Geoff Keighley shared Take-Two Interactive's reveal that launch marketing for GTA 6 will begin this summer. While the first trailer for GTA 6 appeared in 2023, marketing materials have been few and far-between since. A full-scale campaign will presumably bring new trailers, gameplay footage, and deeper dives into the characters and story.
Earnings reports aren't always the most exciting updates in the gaming community, but Take-Two is always worth a look. The newest update confirmed that GTA 6 is still on track for its November 19 release, a date that has struggled to inspire confidence after two previous delays. Committing to a summer marketing push is a further sign of confidence in that date.
Borderlands fans, on the other hand, are getting the short end of the stick. The earnings report also reveals that...
