Xbox has been going through some pretty tumultuous times over the last few months, as longtime head honcho Phil Spencer took a step back to be replaced by Asha Sharma, who stepped into the role of Executive Vice President and CEO of Microsoft Gaming, after spending two years as the President of Core AI Product at Microsoft.
That sudden and unexpected change thrust the future of the platform into doubt, with fans undoubtedly looking for some clear indications of what the company plans to do next. The reveal of Project Helix, the next generation of hardware, probably served up more questions than answers, but things are definitely happening.
As part of that, the company has now quietly ended one of its biggest marketing campaigns, and it could be a great indicator of their approximate plans for the future.
As of March 11, Microsoft has quietly withdrawn one of their most significant marketing campaigns of the last decade (via Windows Central), with all traces of the "This is an Xbox" advertising disappearing from all of their sights overnight.
If you don't remember it, it essentially equated a bunch of different items to an Xbox in one form or another, with the...
