Sim racing designer and manufacturer, Asetek Racing, has announced that it has finally brought its main racing bundle to the US, this week. The Danish company has developed the Initium, which is designed for sim racers that are ready to improve their performance with high-quality equipment. This equipment is geared towards being more affordable. However, this allows for more accessibility for those looking to get a bit more serious. The Initium Racing Bundle I includes everything needed to hop into racing, but not the cockpit. Asetek does offer unique cockpits, separately, along with other accessories to go along with the bundle.
What, Who is Asetek Racing?
Asetek Racing was founded by Andre Sloth Eriksen back in the year 2000. This company is a Danish "garage-to-stock-exchange" success story and is a global leader in mechatronic innovation. It both designs and manufactures gaming hardware. It started as a leading OEM developer and producer of all-in-one liquid coolers for major PC and enthusiast gaming brands, as well. The company went public in 2013 and in 2021, expanded its lineup to next-level immersive sim racing experiences. Asetek is headquartered in Denmark, but it has operations in the United States, Taiwan and China....
