Take-Two Interactive's chief executive, Strauss Zelnick, has finally dropped a hint about when the promotional campaign for Grand Theft Auto 6 will officially get underway. While many fans have been biting their nails over potential delays, the head of the company behind the series seems very optimistic about the road ahead. During a recent high-profile industry event, the CEO discussed the general timeline for when the public will see more of GTA 6. The executive teased that the wait for new footage won't be much longer. This discussion took place during a gathering of industry titans focused on the intersection of gaming, technology, and entertainment.
The setting for these big revelations was the inaugural iicon event in Las Vegas, an industry gathering organized by the Entertainment Software Association. This convention has essentially stepped in to fill the void left by E3, acting as a meeting ground for the biggest names in the business, including representatives from Nintendo and Ubisoft. Before the focus shifted to Rockstar’s upcoming blockbuster, Electronic Arts CEO Andrew Wilson took the stage to talk about the future of game development and the role of artificial intelligence in quality assurance. Interestingly, the industry as a whole...
