The Pokemon 30th anniversary collection has launched at Target locations, and it seems fans are already having a very difficult time obtaining the new merchandise. Pokemon launched in 1996, when the original Red and Green games were released on Game Boy in Japan. While many were quick to dismiss the franchise as a fad, Pokemon has managed to stand the test of time, remaining incredibly popular after three decades.
The Pokemon Company is celebrating the 30th anniversary of the brand in a number of different ways throughout 2026. Pokemon anniversary events with live music have been announced, and lots of new merchandise is being released. There's been an attempt to appeal to fans of all ages, from those who have been into the series from the early days, to those who discovered it more recently.
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Target has a collection of Pokemon 30th anniversary merchandise, ranging from apparel to keyboards and water bottles. The merchandise was released in stores on May 2, and it seems demand far exceeded supply. Across social media, fans have been sharing...
