It's no secret that Xbox has been struggling this generation, constantly playing catch up to the likes of PlayStation and Nintendo when it comes to hardware sales. It's forced the company to adopt a different approach to releasing games, as Xbox has been more willing to put its big exclusives - like Hi-Fi Rush, Sea of Thieves, and Grounded - onto rival platforms, with very positive results in some cases.
More than its biggest rivals, Xbox has been leaning into the "play anywhere" mantra, going so far as to market bundles with Amazon that don't require a console at all. It shouldn't be too surprising then to learn that Microsoft's hardware revenue has taken a massive beating this financial quarter, dropping by a staggering 42 percent (thanks The Verge).
The last two generations of Xbox have been a whimper, and I'm finally ready to let it go.
There obviously isn't just one reason for this drastic decrease, but marketing could be a major factor. Xbox recently admitted that it doesn't put as much effort into marketing in territories like Europe than it does within the United States, mostly down to PlayStation and Nintendo's dominance in the region and willingness...