Graphics card prices could be increasing once again, with a new report claiming Nvidia is preparing another round of price hikes across its GeForce RTX lineup. Nvidia remains one of the dominant companies in the graphics card market, supplying GPUs to manufacturers across the PC hardware industry.
Throughout much of 2026, GPU prices have already been climbing, and it doesn't seem to be getting any better. Nvidia and AMD reportedly increased memory prices by approximately 10% to 15% in January, while another adjustment in May primarily affected the RTX 5090, bringing the price of the flagship cards to $5,900 for some of the highest-tier models. GPU supply has even gotten to the point where Nvidia is selling five-year-old cards again. If the latest report proves accurate, this would be Nvidia's third GPU price increase this year, and could potentially affect a much broader selection of products.
Nvidia's latest DLSS update draws mixed reactions as developers question how AI influences visuals and creative control in game design.
According to a BenchLife report, Nvidia has notified its board partners of higher prices for GPU-and-memory kits using both GDDR7 and GDDR6. Separately, Taiwan’s Economic Daily News claims the adjustment could...
