Marvel Rivals season ten starts on Friday, and the first new character coming with it will be almost certainly be Gorr the God Butcher. NetEase hasn’t officially confirmed that yet, nor shown off how the villain will look in-game. Instead, it has teased Gorr’s arrival via some pretty unique marketing.
If you’re a Loki main and you boot Rivals up right now, prepare yourself for an unwelcome surprise. The God of Mischief has been removed from the roster. Loki’s usual spot has been replaced with a grey poster that has the word “Missing” written on it in an Asgardian font.
The first to share the news about Loki’s sudden disappearance appear to be taking part in a marketing campaign. Rivals insider mmmmmmmmiller was among the first to share the news, and the Dexerto post alerting the Rivals’ community to Loki’s sudden disappearance has a “paid partnership” tag, confirming this is indeed part of a marketing campaign for season ten.
Since those posts are a part of the act, they can’t speculate on what exactly is going on here. The wider Rivals community can, though, and they have already pieced together that Loki has gone missing because the Rivals team...
