Rockstar fans scoffed when they heard that the studio would be hosting its big reveal of Grand Theft Auto 6 on Netflix, wondering why on Earth the streamer would get involved in an industry as alien to it as video game marketing. However, the move has seemingly paid off for both companies, driving huge interest in Rockstar’s upcoming flagship title and filling the coffers of Netflix by majorly lifting its subscriber count.
According to GamesIndustry.biz, Netflix saw more than 100,000 new subscription sign-ups in the US in the period just before the Grand Theft Auto 6 reveal launched on August 27. That huge influx of new customers rivals the sign-ups the streamer earned with its other major 2026 events on the platform, such as the Carney vs. Rousey MMA fight and the final installment of sci-fi giant Stranger Things.
The GTA 6 premiere outperformed every live sports event hosted by Netflix this year so far, barring the Carney vs. Rousey match-up, proving it was a worthwhile bet for Netflix and a savvy decision that certainly reaped its rewards.
Even more impressive is that Netflix was able to attract such a high number of new subscribers when...
