Rumors have surfaced about a Ubisoft company buyout, causing its stock prices to hit a record high. Following financial turmoil, Ubisoft's founders, the Guillemot family, have attempted to prevent takeovers of the company in the past, but after a consistently poor performance, the efficacy of the leadership at Ubisoft has been called into question.
Ubisoft is under plenty of pressure, and its leaders want to ensure that its next big release will be as much of a hit as expected. Recently, Ubisoft launched an internal review to figure out how to make an appeal to as many gamers as possible. By identifying and revising flawed patterns in its approach to game development and publishing, the company aims to make itself more "player-centric" and win back its goodwill. These initiatives have been made to benefit the company's shareholders, in addition to finding an even bigger audience for Ubisoft games.
Ubisoft co-founder and CEO Yves Guillemot is reportedly working with a private equity firm to prevent a takeover of the game company.
Reuters reports that Ubisoft shares surged beyond 30% after a Bloomberg report that a company buyout could be in the works. Riot Games owner Tencent is reported to...
