Last week, Cygames, creators of Umamusume: Pretty Derby, announced the establishment of Cygames AI Studio, Inc. The studio was created with the aim of pursuing "AI technology that creators can use safely and securely, drawing on the experience it has cultivated in game development."
This new company promises to "build a unique creative cycle that goes beyond simply improving efficiency to expand creators' creativity," but as AI continues to (rightly) get dragged through the mud, Umamusume fans took a stand.
Social media was awash with players unhappy that the creators of one of 2025's breakout hits have strayed to the dark side, so much so that Cygames has put out a confusing statement that implies they respect the creators of their games, but may still go ahead and use generative AI, anyway.
"Over the past few days, we've received numerous comments expressing anger and disappointment from many of you," the statement begins.
PETA is known for its provocative messaging.
"We would like to take this opportunity to state that art produced from generative AI isn't used in our products," the studio continues. "Furthermore, we won't implement generative AI into our products without prior notice. We hold in the highest...
