As the gaming world continues to wait and see if Wildlight Entertainment, the studio that is behind Highguard, the live-service title that closed out last month's presentation of The Game Awards, will break its radio silence, a new development surrounding the upcoming title has entered the fold.
Contrary to what most have been led to believe, Highguard reportedly did not pay for its spot at The Game Awards.
That bit of info comes via reporter Paul Tassi, who noted in a social media post, that it "was just the show putting it there."
His comments were further echoed by insider Tom Henderson, who in a separate post, explained how advertisement disclaimers would go a long way in eliminating such beliefs.
Ahead of this year's presentation, it was reported that the cost of running a 60-second advertisement at the 2025 show could reach $450,000. A three-minute trailer? Over $1 million.
That figure was up from a previous report related to Summer Game Fest, another Geoff Keighley-led production, where a one-minute trailer cost developers $250,000, one-and-a-half minutes cost $350,000, two minutes were $450,000 and two-and-a-half-minutes at $550,000.
No news is...
