Discourse moves quickly online. Just mere days ago, making fun of Marathon was a surefire way for a brand account on Twitter to be seen as Funny And Relatable™. But now, the response will be very different.
Pre-orders for Marathon are live as of this week, giving us another look at the game, as well as its stacked, star-studded cast. It's been enough to shift public perception ever so slightly in favour of Bungie, something that one brand account didn't seem to realise in time.
This all kicked off in the replies to PlayStation's post about Marathon being available to pre-order. Whoever runs the Twitter account for Proton VPN decided to try and have some fun with it, making a joke comparing Marathon to Concord - a joke we have seen many, many times over the past few months.
However, with many now actually looking forward to Marathon, this joke didn't land particularly well. After a pretty nasty replies-to-likes ratio, the account made another post: "damn all i did was make a little joke and all y'all bungie cultists got big mad, over a videogame no less." So, not exactly damage control.
Some are just...
