Over the last two years, publishers have been teetering on the $80 line, with Mario Kart World making the jump in 2025. Of course, not everyone has found success in hiking up the price, as even Xbox walked back its plans to charge $80 for The Outer Worlds 2 and other first-party titles amid increasing backlash, but fears mount that Take-Two Interactive will solidify this price tag as the new norm with Grand Theft Auto 6 by charging as much as $100.
These anxieties are only worsening as the November release date edges closer and closer with no word from Take-Two Interactive. However, in a new interview with IGN, CEO Strauss Zelnick has again hinted that GTA 6 won't cost nearly as much as some analysts predict.
Lester Crest actor Jay Klaitz, and Saints Row design director Chris Stockman, have both argued for GTA 6 costing $100.
“Consumers pay for the value that you bring to them, and our job is to charge way, way, way less of the value delivery,” Zelnick said. “How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like...
