It’s no secret that the Xbox brand has been struggling for quite some time.
Their sales and performance are constantly lagging behind those of their two biggest competitors, Nintendo and Sony. They recently replaced their longtime CEO, Phil Spencer, due to his retirement. Sarah Bond, former President of Xbox and Microsoft Gaming, also resigned.
Since then, the company promoted Asha Sharma to the position, and from day one, she’s been saying all the right things. Sharma has expressed a desire to go back to what made Xbox popular back during the 360 days, expressing how the company needs to win back fans. It’s a sentiment echoed by Microsoft CEO Satya Nadella.
“In the near term, we are focused on fundamentals, prioritizing quality and serving our core users better,” he said on the call. “And you also see this in Xbox, where the team is recommitting to our core fans and players, and shaping the future of play. Last week’s Game Pass changes are one example of how we are staying responsive to customer feedback.”
While hardware sales continue to lag behind, according to a recent earnings report, there is a glimmer of good news.
A Record for Monthly Xbox...
