The Borderlands movie is now a little over 24 hours from its advanced screenings. The marketing machine is in full swing as Gearbox and Lionsgate try to put bums in seats ahead of the first movie in the sci-fi franchise.
Unfortunately, that doesn't seem to be working, as we've analyzed 50 advanced screenings from 25 of the United States' biggest movie theaters, and it's not looking good.
The lead-up to the Borderlands movie hasn't been great. The movie required two weeks of reshoots with a different director, trailers have dropped to extremely mixed reactions, and the movie was given a PG-13 rating despite the games being very much M-rated. Metacritic also confirmed that reviews wouldn't be dropping before opening day, which is often a bad sign. All of this has resulted in trepidation from the audience, which looks like it has translated to a lack of ticket sales.
As part of our analysis, we looked at 50 screenings of the movie, one in the early evening and one at night, from 25 of America's biggest movie theaters. These screenings were split across a range of formats, including IMAX, Dolby, XD, Digital, and standard screens.
Across the...
