"And It Keeps Popping Up": Fan Backlash As EA Adds Yet Another Type Of Ad To Sims 4

"And It Keeps Popping Up": Fan Backlash As EA Adds Yet Another Type Of Ad To Sims 4

From Screen Rant (Written by Brad Lang) on | OpenCritic

Games discussed:

The Sims 4 is a constant onslaught of new content in the form of major and minor expansions, and the community is becoming tired of Maxis and EA advertising in the game itself. At this point, Sims players have accepted that the fourth entry is here to stay as the developer has confirmed that it's not focusing its efforts on The Sims 5, meaning plenty more DLC is on the way. Whether or not The Sims 4 can sustain the additional features remains to be seen, but one thing that is frustrating players is the omnipotent ads.

Per a Reddit post by user Rainbow-Elephant3445, The Sims 4 has quietly added a pop-up ad that appears before the Main Menu screen, forcing players to click away before progressing to the actual game.

Rainbow-Elephant3445 correctly points out that there's already a space on the Main Menu that provides information on upcoming DLC, so the pop-up ad feels intrusive in how it's selling future packs. User Stegosagus also noted that the ad is especially annoying since it "keeps popping up" whenever the game is started, meaning fans can't escape the promotional image.

This isn't the first time...

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