Idol Manager MastheadIdol Manager Masthead

Idol Manager

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General Information

Available on:PCJul 27, 2021

Developer: Glitch Pitch

Publisher: PLAYISM

Genres: Simulation, Strategy

You take on the role of manager at a small (but growing!) talent agency. As you cultivate and train the newest generation of young pop stars, you'll have to decide who to hire and who to fire, who gets promoted when things go well and who gets reprimanded when things get sour. The personal lives of these young celebrities are a part of your business, and the life of a pop star isn't always a happy one. Their crowning personal achievements can be your greatest commercial successes, but their emotional meltdowns and PR nightmares can spell financial disaster for your company. It's not just the idols you have to worry about. The world is full of gossip magazines, super fans, and rival groups, all thirsty for a scoop on the latest scandal. There's a lot of people who want to tear you down and are willing to play dirty, but try not to let it get to you. It's not personal, it's business. FEATURES Decide how to deal with crises including gossip, vandalism, stalkers, or threats directed at your agency and the pop idols you manage. Manage relationships between the different idols in your group, as you deal with cliques, internal feuds, and bullying. Grow your fanbase by varying your tactics and appealing to a wide variety of demographics. Produce singles, hold concerts, organize huge TV events and overseas tours to capitalize on your group's popularity and bring in revenue. Develop your agency's building. Start with simple offices and dance rooms to produce content and train your idols, and end with your own cafe and theater to create a steady stream of revenue. Hire and train staffers to help deal with logistics and keep your agency running smoothly. Discover substories - chains of events and visual novel segments, many of which are triggered by your play style. Each substory can play out in multiple different ways based on your decisions, often causing serious consequences for your playthrough.

Idol Manager Critic Reviews

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Idol Manager really needs a console release - the scope and design of the game makes it perfect for the Nintendo Switch in particular - but in the meantime, I can see myself spending a lot of time playing this on the PC. I'm not the world's biggest fan of idols (at least, idols that aren't digital and with aquamarine twintail hair), but I do find the culture behind them fascinating to study. Idol Manager is a far more thoughtful take on all of this than I was expecting, and consequently, I've found the whole thing to be fascinating.

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If you enjoy classic ’90s-style management gameplay, this should be high on your shopping list. And if you’re new to what can be a potentially daunting genre, Idol Manager is an accessible way to get involved; its good humour, slick presentation and enjoyable blend of scripted and emergent narrative all keep things constantly engaging and interesting. And as any veteran of the management sim’s golden age will tell you — that’s a sure-fire recipe for a game that will keep you up until the small hours.

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Glitch Pitch's Idol Manager is an engrossing industry angle on the Japanese idol scene, but stumbles a bit in the spotlight.

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Noisy Pixel

Amy Scholl
6.5 / 10.0
Noisy Pixel

There’s an analogy to be drawn here from comments made by the in-game characters about the appeal of idols. It’s not just about becoming a fan of someone who’s already talented and successful; it’s about following an idol as she develops her career. As someone who first played Idol Manager as a finished product, I don’t have that kind of emotional investment in the development process. But as in the game, hardcore and casual fans are attracted by different things, and that’s okay.

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Idol Manager | Release Date Trailer thumbnail

Idol Manager | Release Date Trailer

Idol Manager | "Less than glamorous" trailer #3 thumbnail

Idol Manager | "Less than glamorous" trailer #3

IDOL MANAGER | Trailer #1 thumbnail

IDOL MANAGER | Trailer #1


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