LEGO and Nintendo Are Teaming Up for a Super Mario Partnership

LEGO and Nintendo Are Teaming Up for a Super Mario Partnership

on | OpenCritic

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The Lego Group and Nintendo have announced a partnership for the world-renowned toy company to make products based on the ever-popular Nintendo franchise Super Mario. Neither party has fully revealed what that includes, but a recent tweet seems to tease a Mario minifigure, which should mean a few playsets are in the works, at least. 

The news landed today because it's Mario Day, March 10 (MAR10) and in the fine print of the reveal seems to suggest there was going to be a Nintendo Direct which we've since heard nothing else about.

Previously, Nintendo had an agreement with Lego rival Megablox to make playsets based on some of its IP, like Pokemon, so it's not yet understood how this deal affects that one. Nintendo has branched out into more licensed toys and other products lately after years of rejecting a lot of those opportunities. Last year, the game company teamed up with Mattel to make a series of Super Mario.

Lego, meanwhile, has been creating new building playsets based on the world's most popular IP for decades now. Early attempts with franchises like Harry Potter and Spider-Man have birthed an enormous IP explosion for the company which is routinely trusted with other companies' properties, like Marvel, DC, Disney-Pixar, and even adult-targeted sets like The Big Bang Theory

We're eager to see what kind of playsets the company may be developing for Super Mario.


About the Authors

Mark Delaney Avatar Image
Mark is an editor at GameSpot and a Boston transplant now biking across Portland, Oregon. He especially enjoys covering battle royale, horror, and sports games. He spends his free time with his family, marathoning HBO, and advocating for animal justice.