PlayStation Stars Is Ending, and Sony’s Strategy Feels Anti-Consumer

PlayStation Stars Is Ending, and Sony’s Strategy Feels Anti-Consumer

From The Outerhaven Productions (Written by Keith Mitchell) on | OpenCritic

Sony has announced that it is pulling the plug on the PlayStation Stars program. According to the official announcement statement, the program is being “wound down” so the company can refocus its efforts based on user engagement and industry trends. Starting today, no new members can join. If you cancel your membership now, you’re out for good, and you’ll lose all your earned points. Current users can continue earning digital collectibles, points, and rank up their level until July 23, 2025. After that, all campaigns and new reward opportunities stop. The entire thing shuts down completely on November 2, 2026. Players will still be able to view their digital collectibles and redeem any unexpired points until then.

Originally introduced in 2022, PlayStation Stars was Sony’s attempt to reward loyal players with points, digital collectibles, and a sense of progression just for doing what they were already doing—playing games. On paper, it sounded like a win. But in reality, it hasn’t exactly been a smooth ride. Between lackluster rewards, confusing rollout phases, limited visibility on what you could do with your points, and a month-long outage in June 2024, the program never fully found its footing.

While it’s nice that...

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