SAG-AFTRA has reached a tentative agreement with some of the gaming industry’s biggest publishers after 10 months of striking. On July 26, 2024, the Screen Actors Guild - American Federation of Television and Radio Artists voted to go on strike following about a year and a half of negotiations with publishers like Electronic Arts and Activision over a variety of issues like wage inflation and the possibility of generative AI replacing human voice actors in the future. This came not too long after the SAG-AFTRA and Writers Guild of America strike against the Alliance of Motion Picture and Television Producers of 2023, which was focused on similar issues.
A few months ago, SAG-AFTRA rejected a proposal from publishers that would have reportedly allowed them to use records of voice actors to train AI, something that drew even further controversy after Epic Games used the voice of the late James Earl Jones for its interactive AI Darth Vader NPC in Fortnite. SAG-AFTRA spoke out against this, and many have cited it as an example of why the strike is still ongoing.
The Motion Capture Director for games like Resident Evil Village and The Witcher 3’s DLC addresses...
