Xbox has been in a weird spot for a while now. They stopped reporting consoles sold some time ago and started to use Xbox Game Pass as a metric, but even that service has been on the rocks lately. Following a price hike for the Xbox Game Pass service, fans were reaching the point where it was too expensive to continue.
Thankfully, the current CEO seems to agree. Based on a leaked memo obtained by The Verge, it seems the new CEO, Asha Sharma, believes Xbox Game Pass is too expensive, which could lead to a retooling of the service in the coming months.
In the memo, Asha Sharma shares the following: "Short-term, Game Pass has become too expensive for players, so we need a better value equation. Long-term, we will evolve Game Pass into a more flexible system which will take time to test and learn around."
For reference, this message follows the recent price hike in late 2026, when the Xbox Game Pass Ultimate service increased by 50% to $29.99 a month. For what was once called the "Netflix of gaming," Xbox Game Pass can cost as much as several other services on a monthly basis....
