Square Enix has had nothing to do with the development of Bungie's big live-service gamble, Marathon. But a former Square Enix executive who has shared some insightful commentary in the past on all manner of video game industry issues has a few words for the state of Marathon within Bungie-owner Sony's marketing umbrella, and they're dire.
Pointing to the game's current Steam CCU, Jacob Navok believes it's that lack of a persistent marketing push that's playing a big role in the game's (relative) lack of lasting impact. Here are his thoughts in full.
"Sony owns a ton of digital real estate on the PlayStation dashboards to push Marathon," Navok said on Twitter. "Its lack of marketing push to support the numbers speaks to the lack of faith from the platform holder."
Navok, a former Director of Business at Square Enix Holdings, regarded Marathon's present Steam CCU as "brutal" before following on with the above critique. To be clear, at the time of his CCU analysis, the game's 24-hour peak was 16,639. This was, as he noted, "a nearly 2k loss in peak" relative to the prior day. As of this moment, the 24-hour peak is even lower, at...
