Nintendo is one of the most iconic gaming publishers of all time. I don't say that lightly, but the company has been in business for over a century, and many of its brands are decades old, with far more reach than its competitors'. Take The Legend of Zelda, for example, which is turning 40 years old this year. Very few franchises can boast that level of success, aside from a select few like Final Fantasy.
As a result, it makes sense that Nintendo wouldn't change much in its playbook. Barring some missteps, like the Virtual Boy and Wii U, they've mostly stayed the course, including all of their sub-branding efforts. Many of their games take a page from previous iterations, providing a familiar yet iterative feel to the sequels.
This time, though, they're changing things. As revealed on X, Nintendo has a new rebrand in the works, and it's rolling out imminently.
Announced officially by Nintendo, it looks like they're rebranding their online store. Previously referred to as the "My Nintendo Store" for many years, the company is shortening it to "Nintendo Store."
Here's the full statement from Nintendo: "On May 27, My Nintendo Store will change its name...
