Grand Theft Auto 6 may sell over 45 million units on day one, according to a new investment report. The lofty figure suggests that GTA 6 could more than quadruple the current world record for launch-day video game sales.
In 2018, GTA 5 officially became the most profitable entertainment product of all time. The long-awaited sixth entry in the franchise is expected to surpass that milestone and many other records set by its predecessor, though the extent of its expected outperformance remains a subject of considerable debate among industry analysts.
The anticipated launch of GTA 6 is closer than ever, and its impending release prompts curious discussion about its financial implications.
A recent report from private investment bank Piper Sandler offered one of the loftiest predictions about the game's early performance to date, projecting that GTA 6 could surpass 45 million launch sales. For context, GTA 5 holds the current Guinness World Record for the best-selling video game in 24 hours, with 11.21 million copies sold. Piper Sandler's projection thus puts its successor on pace to break that 2013 record more than four times over.
The mid-June 2026 report saw Piper Sandler maintain its "Overweight" rating on...
