We're only a few weeks into 2026 and already the use of generative Artifical Intelligence for game development is shaping up to be a frequently discussed topic. According to a LinkedIn post from Simon Carless, founder of GameDiscoverCo., the language around the type of generative-AI use developers are required to disclose in order to upload their games to Steam has been altered.
Before a game can be uploaded to Steam, the developer is first required to disclose whether gen AI was used during the game’s development. If it was, the Steam listing would get a tag that reads, “Made with AI.”
Under the new language, if developers used AI-assisted tools that speed up game development – presumably, for example, if AI was used to aid with coding or other similar tasks – they no longer need to disclose it.
However, if gen AI was used to make game assets in their entirety, or if the game itself is using generative AI to create game assets, that must still be disclosed. Developers will also need to disclose if generative AI was used for any marketing assets.
This change comes just slightly over a week after Larian Studios drew flak for revealing...
