GameStop will soon end the points system element of its Pro Membership program, one of the last remaining elements that could essentially be synonymous with GameStop itself. Every month, Pro members receive basic rewards like extra trade-in value, exclusive discounts, free shipping, extended returns, and Reward Points. Reward Points would earn 2% back (20 points per dollar spent) on all qualifying purchases, which, over time, could allow hardcore gamers to rack up additional games more cheaply. But now that's ending.
While this is no doubt disappointing because it's such an iconic aspect of the GameStop brand identity, it's worth noting that identity has been changing for a long time. The shift from physical games to digital ones has closed down hundreds of brick-and-mortar GameStop stores all over the country, while CEO Ryan Cohen has been looking at competitors like eBay to grow. Somehow.
eBay declines GameStop's offer to purchase the online auction site in a response that calls the bid "neither credible nor attractive."
Either way, GameStop sent out a memo to store employees this week detailing the change—as verified and first reported by Kotaku. Said memo states that any new GameStop Pro members will no longer...
