The debate surrounding the implementation of artificial intelligence in the making of a game has moved from a distant tech-bro prophecy straight into the front lines of the video game industry.
Whether it is generating concept art, polishing voice lines, translating a few lines, or optimizing backend code, studios are increasingly experimenting with these tools to streamline production. As a result, seeing “AI-generated content disclosure” notices has quickly become a common sight for anyone browsing through digital store shelves to check out upcoming releases.
However, while the ethical conversation around human artistry has been buzzing for quite some time now, the narrative is surprisingly (or maybe not that much) shifting from a purely moral dilemma into a financial matter. That’s because a new study just revealed that relying on AI might be harming video games far beyond their creative essence.
Deciphering the Reality of Steam’s Numbers
According to a recent research performed by Ross Burton, PhD, Head of Product and Data at Game Oracle, the presence of an AI disclosure constantly acts as a red flag for most consumers. Burton discovered that approximately 21% of all games released on Steam in 2025 contained an official disclosure for some...
