Discussions between Microsoft and ASUS to make the ROG Xbox Ally and Xbox Ally X cheaper than $599 and $999 did not proceed, according to sources familiar with the situation. Microsoft and ASUS were reportedly discussing ways to subsidize the ROG Xbox Ally to keep prices below expectations, though those discussions bore no fruit.
Following its reveal in June 2025, the ROG Xbox Ally and Xbox Ally X were touted as a premium way for Xbox gamers to play their favorite titles on the go. Both ROG Xbox Ally systems utilize an AMD Ryzen Z2 processor and have Windows 11 pre-installed as the main operating system. Ergo, apps like Steam, Battle.net, and Epic Games Store can be downloaded and installed on each handheld device. While the ROG Xbox Ally and Xbox Ally X had their October 16 launch confirmed during Gamescom, the prices of both handhelds remained a mystery due to the ongoing tariff situation between the US and various nations.
While the ROG Xbox Ally and Xbox Ally X are currently priced at $599 and $999, respectively, there was reportedly a point where each price could have been lower. As reported by TheGamer and XboxEra's Jon Clarke,...
