According to streamers like Knut and Mizkif, Twitch ad revenue is way down, possibly signaling a troubling time for streamers on the platform. While Twitch is still the leading livestreaming platform, a decrease in earnings for its streamers could change that.
On Twitch, streamers can make money in a few different ways. Ads are a portion of the income that streamers can bring home, with additional cash coming from subscriptions and donated bits. With ads being shown to all non-subscribed viewers, though, they make up a sizable chunk of many streamers' incomes, and that makes this new claim concerning.
Kai Cenat shares an unfortunate update about Streamer University, his ambitious project featuring over 100 students and streamer professors.
Now, streamer Knut has gone on-record regarding the ad revenue he's received from streaming on Twitch, and according to him, it's dropped dramatically. While the streamer didn't show specifics, he made a graphic demonstrating the crash, and claimed that ad revenue was "at an all-time low." Knut claims that he also talked to Mizkif about it, who confirmed that his own ad revenue had also diminished dramatically. Knut also noted that streaming on Kick was helpful during this downturn with Twitch....
